Fife wrote:Everything in life is marketing. Everything.
Hmmmmm........ probably have heard that before, never gave it a lot of thought in those terms.
I will say this, the marketing of the Prepper Movement has been very effective. It has created a Billion Dollar Industry. I view most prepping as a bad mix of American Consumerism, doubt in our system, and hero mentality. Far too many internet tough guys out there. I tell you who would fail in that situation is James Yeager, he's just such a toxic personality I wouldn't want to be within miles of the guy in a crisis situation.