At first blush, the spot seems to be nothing but the usual corporate slacktivism, a feel-good fluff-vertorial making a “brave stand” in support of an issue that was decided long ago. I’m reminded of Joaquin Phoenix’s brilliant portrayal of Commodus in Gladiator, arriving in full armor as soon as he can do so without any risk. “Father, have I missed the battle?” Well, Audi, you’ve missed the war; if there’s a place in the United States where women are actually paid significantly less for doing the same job as men, it’s not evident from what I’m reading.
After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you.
Last edited by Fife on Fri Feb 03, 2017 2:26 pm, edited 1 time in total.
Someone tell me the message. I don't want to watch it.
GrumpyCatFace wrote:Dumb slut partied too hard and woke up in a weird house. Ran out the door, weeping for her failed life choices, concerned townsfolk notes her appearance and alerted the fuzz.
Postby Speaker to Animals » Fri Feb 03, 2017 2:35 pm
Okeefenokee wrote:Someone tell me the message. I don't want to watch it.
It says you are a racist misogynist shitlord. But if you buy Audi's overpriced shitty car, you can rectify it a little bit and maybe improve your lot to racist shitlord.
Postby Speaker to Animals » Fri Feb 03, 2017 2:50 pm
Fife wrote:
Speaker to Animals wrote:
apeman wrote:Repulsive use of bogus statistic to peacock for sales.
If I were in charge, I would not make a political superbowl ad for my company that might alienate possible customers.
who green lights these strategies?
"I want to sell more Audi cars!"
"OK, let's pick a really divisive political issue and run with it"
Literally only beta males would buy something like that anyway.
There's a bunch of them with easy credit out there, I guess. These ad guys aren't dummies, you know. :goteam:
Think about the kind of guy who would buy something like that. His primary mating strategy is advertising his income. Because that's all he's got. And most of these guys are the beta providers that hitch up with late-twenties chicks who are about to hit the wall and decided to hop off the cock carousel. Enter the Audi.
When did you ever buy a car to signal your income? Do you even give a shit? I don't.
