http://www.foxbusiness.com/features/201 ... again.html
Play-Doh will soon be squeezed out of a factory in the U.S. again, as Hasbro Inc. brings manufacturing of the popular moldable clay back to America for the first time in years.
Hasbro said it is working with a manufacturing partner to make Play-Doh at a facility in East Longmeadow, Mass., starting in the second half of 2018. Although the preschool clay was invented in Cincinnati in the 1950s, it hasn't been made in the U.S. since 2004.
The shift is a rare move in an industry heavily dependent on overseas factories and comes as toy companies reassess their manufacturing footprint, given President Donald Trump's push to adopt tax and trade policies that favor domestic production.
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Hasbro picked up Play-Doh as part of its acquisition of Tonka Corp. in 1991 and it is now one of its core brands, alongside Nerf blasters and My Little Pony dolls. More than 3 billion cans of Play-Doh have been sold since its introduction, and Hasbro says it produces more than 500 million cans each year.
Companies are exploring new places to make toys as the Trump administration and Congress weigh a dramatic overhaul of U.S. tax policy. One proposal from House Republicans would prevent companies from deducting the cost of imports when calculating their taxes, while exempting proceeds from exports. That plan has been under attack from retailers, senators and oil refiners. Mr. Trump has offered ambivalent positions on the border-adjustment idea, but he has consistently said he wants policies that favor domestic manufacturing.
Such a change would have serious implications for the $25 billion U.S. toy industry, which has long made the vast majority of its product overseas. The research firm IBISWorld estimates that 98.5% of all toys sold in the U.S. last year were made elsewhere.
Toy companies are assessing the different scenarios. Mattel Inc. executives said last month that if the government imposes a major tax on imported products, the company would have to adjust its manufacturing footprint. Mattel closed its last U.S. production site -- a Fisher-Price factory in Murray, Ky. -- in 2002.
"Shorter term, there's not much we can do about that," said Kevin Farr, Mattel's finance chief, on an earnings conference call. "Longer term, I think we would react to it."